In 2015, the founder of De’Xandra, Ernayanee Nur Binti Julaimi decided it was high time for her to create her own fragrance line after several years of doing business. The high demand for high-quality inspired perfumes allowed De’Xandra to penetrate the Malaysian market successfully and within one year of launching our fragrances, we achieved RM7 million in sales.!
De’Xandra continues to rise as Malaysia’s Top Fragrance by employing intelligent marketing strategies to gain a widespread audience in Malaysia. One such strategy is making celebrities, Nabil Raja Lawak and his wife Zira, our brand ambassadors. We went all out in our branding campaign in 2016 and closed the year with a bang by earning RM50 million in revenue.
Our phenomenal success in 2016 made us more established and has allowed us to grow our company, which is headed by Ernayanee and her husband. De’Xandra continues to evolve by focusing on educating our resellers with Intensive product and marketing trainings. Our rapid growth is further enhanced by our products’ brand new look and partnership with Air Asia that was launched in October & November 2017 respectively.
Asia Pacific Award 2016
Excellent Cosmetic Product
Selangor Business Award 2015
Selangor Business Award 2015 Industry Class Sector in Fragrance & Luxurious Perfumes
Global Branding Award 2016
Global Branding Award in Fragrance & Luxurious Perfumes
Anugerah Industri Personaliti & Usahawan Malaysia 2017
Global Responsible Business Leadership Awards 2017
Fragrance Sector Excellence